This week, SPF is everywhere, with launches from Vacation, Curology, and Versed (among many others) hoping to encourage consumers to protect their skin as winter days slowly begin to get sunnier. Elsewhere, this year's retail expansions continue to rapidly stack up in numbers, and several brands are jumping on the collaboration wagon, bringing together well-known names such as Starface and Sanrio. Including drops from Obagi Medical, Fenty Beauty, and The 7 Virtues, here’s what recently caught our editorial team's eye. RETAILClean, genderless, fine fragrance and beauty brand Octavia Morgan has announced a partnership with Ulta Beauty. The brand's bestsellers are now available online at Ulta and across select Sparked displays in store, which will be followed by an expansion to 600 additional doors in March. Octavia Morgan is said to be the first Black- and Women-owned brand within the prestige fragrance category at Ulta, as well as the first fragrance brand to launch in stores after completing the Ulta MUSE Accelerator program.Media personality Sommar Ray’s brand Imaraïs Beauty is launching at Target. The plant-based ingestible beauty and wellness brand will be available in Target stores nationwide, stocking products including GLOW Skincare, Clarity Anti-Blemish, and De-Puff Anti-Bloating.Lifestyle fragrance brand ScentWorx by Slatkin + Co is now stocked in Walmart stores nationwide and online. The brand’s 3-wick candles are currently available to purchase, and will be followed by the release of personal care items in mid-February.K-beauty brand Round Lab has landed at Target.